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*Based on data as of July 2024, PC Optimum^TM members who open and shop their offers via the PC Optimum^TM app online account primarily (app users), earn an average of 200,000 points per year and have more opportunities to optimize on personalized points offers than PC Optimum^TM members who are not digitally engaged. ^®/^TM Trademarks of Loblaws Inc., used under license. The PC Optimum^TM program is provided by President's Choice Services Inc.

'^®/^TM Trademarks of Loblaws Inc., used under license.

The PC Optimum^TM program is provided by President's Choice Services Inc."